Wednesday, May 2, 2007

The World's Most Powerful Brands

Move over Microsoft, there's a new brand king in town. At least according to market research firm, Millward Brown Optimor. In its annual list of the top 100 most powerful brands, Google now replaces Microsoft as the world's top brand.
An article from Reuters points out that Google, which ranked No. 7 just one year ago, made the leap to the top spot with very little advertising. While Microsoft, on the other hand, slid down into third place despite the huge marketing push behind the Windows Vista operating system.

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