Wednesday, March 28, 2007

I Wonder if Seller & Buyers Know This About CENTURY 21

The Strength of the CENTURY 21® System
From the Desk of Marci Hodges

System Growth
* Since 1995, the CENTURY 21 System has seen:
· A total increase of approximately 159 percent Adjusted Gross Closed Commissions (AGCC) System-wide, evidence of the growth and success of the CENTURY 21 System as a whole
· An average per-office AGCC increase of 176 percent, another clear indication of our commitment to help increase the productivity and profitability of our System members

Leadership Position

* Century 21 Real Estate LLC is the world’s largest residential real estate sales organization with more than 147,000 “Agents of Change” residing in more than 8,000 offices located in 45 countries and territories worldwide.

* A recent study conducted by Millward Brown shows that CENTURY 21 remains the most recognized brand name in real estate and the real estate company that consumers think of first for both the general market and Spanish-dominant Hispanics*, **

Resources
* 21Online.com, the CENTURY 21 System’s Intranet site, provides brokers and sales associates with all necessary brand elements, real estate news and more

· In addition to CENTURY 21 System news and information, it also contains leading technology tools, including eGreetings, Life@Home, Virtual Presentation Library (VPL), Broker Financial Tools (BFT) and the CENTURY 21 PR Studio.

* The CENTURY 21 Learning System® (CLSTM), a Web-based, fully interactive educational platform that enables CENTURY 21 brokers and sales associates to engage in live educational sessions from the convenience of either their homes or offices

* CENTURY 21 LeadRouterSM, is a software-based system that captures leads from home buyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the product instantly informs the sales associates of the lead via phone or designated communication vehicle.

* CENTURY 21 SearchrouterSM, also known as IDX (Internet Data Exchange), allows offices to feature not just their Century21.com listings, but also listings in the surrounding area via their MLS. Thus, giving the online customer exactly what they are looking for along with more qualified leads for our franchisees.

* 21st Century News, the CENTURY 21 System’s bi-annual newsletter, contains information for brokers and sales associates on how to build business, and real estate tips and best practices

* Weekly Wire, the CENTURY 21 System’s award-winning weekly electronic newsletter designed to provide brokers and agents with relevant and timely information and tools in an effort to help them grow their businesses

Awards & Recognition
* Century 21 Real Estate LLC
· Hispanic Trends magazine: Top 25 Franchises for Hispanic Franchisees (2006)
· Entrepreneur magazine Top 10 Global Franchises (#1 in real estate category) (2006)
Hispanic Creative Advertising Awards: Bronze Award in the interactive media category for an online banner advertisement entitled “Signs.” (2005)

* The CENTURY 21 Learning System (CLS)
· Training magazine’s Training Top 100 (2001 through 2006)
· Corporate University Xchange Award for Excellence and Innovation in Corporate Learning (2006)
· Paragon Award (2004)
· InfoWorld 100 Award (2004)

* Weekly Wire
· CENTURY 21 System's weekly e-newsletter is honored with the IRIS communications award for writing excellence. (2005)

* 21Online.com
· APEX Award for Most Improved Intranet (2004)

* Century21.com
· Hit wise United States Online Performance Awards for achieving a top 10 ranking in the Business and Finance - Real Estate category for (2004 – 2006)

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